Google’s Gemini Live
Promoting Google’s Latest Conversational Chatbot to AI-Apprehensive Users
Created a physical strategy for Google to make Gemini Live the go-to AI app, called the "No Judgment Zone," where users can interact with a physical Gemini and ask anything.
Project Summary
3D models for a physical Gemini Live activation adaptable for global locations, along with research on influencers to promote the concept on social media.
Deliverables
See the full project breakdown below. ⬇️
Our team was ranked highest by Google Creative Lab reps among three teams and awarded medals for our Gemini Live presentation.
Impact
Navigation Hub
My Role
Researcher and 3D Designer
Erin Kang, Creative Brand Manager
Stephen Dvorak, Art Director
Jackson Wald, Copywriter
Ryan Schork, Experience Designer
My Team
Figjam and Notebook LM
My Research Tools
Adobe Creative Suite, Adobe Firefly and SketchUp
My Design Tools
4 Weeks
Timeframe
The Context
How Gemini Can Distinguish Itself in the Age of AI Assistants
With multiple tech giants creating their own AI chatbots or integrating them into their products, users are faced with a saturated market of choices—such as ChatGPT, Microsoft's Copilot, Jasper, Claude, and Perplexity.
This abundance can lead to a learning deficit, as many of these tools can feel intimidating to navigate.
Google’s Gemini, however, has the potential to stand out by positioning itself as an easily accessible AI tool. Its key feature, the conversational chatbot Gemini Live, allows users to engage simply by talking, making it an intuitive option for those looking to interact with AI effortlessly.
The Ask
How might we position Gemini Live as the leading AI app that transforms user intimidation into empowerment, fostering confidence through its approachable conversational style?
Main Insight
AI Grows, So Do Gen Z’s Worries About Perfection
As tech companies compete to build the most advanced AI assistants, Google’s Gemini Live stands out with features like contextual memory, fluid conversation, and personalized options. In a 2024 interview with WIRED, Sissie Hsiao, Google’s VP of Gemini experiences, emphasized that Gemini Live isn’t just another version of Google Assistant.
While Gen Z is leading adoption for AI use — with 63% of users aged 18–24 using generative AI regularly in 202 3 — many still feel uneasy about its role in personal life. Nearly a quarter of users said they saw no place for AI in their day-to-day, and overall public concern about AI is rising.
This unease mirrors the stress Gen Z already faces on social media, where 75% say social media platforms harm their mental health, even as 44% continue to use them to stay connected. As AI usage becomes more common, users are questioning how much space they want it to occupy — especially when digital tools such as social media already impact their sense of online identity.
-
Accenture. (n.d.). Life trends 2025: Signals of change. Accenture.
Chokkattu, J. (2024, August 16). What is Gemini Live and how do you use it? WIRED.
Mintel. (2023). Attitudes toward technology – US – 2023.
SWNS. (2024, August 16). Why 3 in 4 Gen Z blame social media for their mental health decline.New York Post.
What the data says about Americans’ views of artificial intelligence. Pew Research Center.(2023, November 21).
The No Judgement Zone: an installation where people can ask Gemini Live anything, whether personal, absurd, or profound.
Solution
Gemini Live’s No Judgement Zone: The Look of the Installation
The No Judgement Zone is an interactive walkthrough tunnel where users can ask questions, and the tunnel responds in real-time.
The first No Judgement Zone event will debut at the Museum of Modern Art in New York City, featuring a Gemini-inspired recreation of David Letterman's iconic Late Show.
During the event, Letterman will engage with visitors as they explore the installation.
The First No Judgement Zone at the Museum of Modern Art with David Letterman
Comp for No Judgement Zone by Stephen Dvorak
Gemini Live’s No Judgement Zone: Launch Locations
We aimed to position the No Judgement Zone in global museums, aligning with their tradition of inquiry and learning. Potential locations include the National Gallery of Modern Art in Lagos, Nigeria, the Berlinische Galerie in Berlin, Germany, and the National Museum of Modern Art in Tokyo, Japan.
A No Judgement Zone Installation outside the National Gallery of Modern Art in Lagos, Nigeria
A No Judgement Zone Installation outside the Berlinische Galerie in Berlin, Germany
A No Judgement Zone Installation outside the National Museum of Modern Art in Tokyo, Japan
Gemini Live’s No Judgement Zone: Influencers Going #Unfiltered
We selected influencers with clean public personas who are transparent about their personal struggles and moments of judgment. To guide users to their nearest No Judgement Zone, influencers such as Mei Peng and Cas Jerome—known for sharing their personal struggles with their audiences—will engage with Gemini Live online, encouraging their followers to do the same.
#Unfiltered Influencers for the No Judgement Zone
Strategic Setup by Erin Kang
Project Reflection
Using 3D design software to create the No Judgement Zone allowed me to contribute beyond strategy.
While my focus is typically on research and user feedback, I value the opportunity to use my design skills to demonstrate proof of concept and collaborate with an art director to enhance the visual design.
This approach sets me apart from other UX researchers.
Check out my other projects below. ⬇️
